Some Coaster Ideas
The versatile beermat is not just a branding tool.
Ever thought of these applications?
Product Launches
a product pic in FULL COLOUR
Business Card
on your customers desk all day long
Info Card
branch telephone numbers, department heads, etc
Quick Reference Card
e.g. press F7 to print, etc
Competitions
"collect all six coasters and…"
Order Form
"tick the product and post to…"
Invitation
"bring this coaster and join us at…"
Recipe Card
with your product as one of the ingredients
New Chairman
your staff will see his face in full-colour every morning!
Change of Address Notification
"We have moved…"
Exhibition Info
Card with a map to the stand
Special Offers
"get 5% off when you bring this coaster to..."
Staff Reminder
for large organisations… "customer is king.."
Joint Promotions
eg: Airline and Travel Agent on a special package.
Brainteasers
crosswords, join the dots or go through the maze, etc
Raising Awareness
"Did you know?"
Crime Prevention
Emergency numbers or local police station
Community Campaigns
Don’t Drink and Drive, etc
Shopping Malls
Reminder of upcoming events or sales.
They have a much longer life than many forms of advertising media, they cost less and they have more than just one function!
And where to distribute your powerful little marketing messages …
Magazine/Newspaper inserts
It will fall on the readers lap so they can’t miss it!
In billing or statement runs
The advantage of repeat business from existing customers.
Mail shots
Coasters protect desks too!
Knock-‘n-Drops
To office complexes or under doors.
Hospitality Suites
Conversation piece at football matches, etc
Handouts
At shopping malls, exhibitions, traffic lights or special functions.
You can even sell them to make money for a
needy cause.